Private Wine Labels and Buyers Own Brands

A ‘Private Label’ or ‘Buyer’s Own Brand’ is a bottle label or brand owned by and produced exclusively for the client. The wine and label design is chosen specifically by the client who will promote and sell the product as their own exclusive brand.
Our team at Lavina Wines are specialists in the design, production and implementation of Private Wine Labels into the international and domestic market. We have witnessed huge growth in the private label segment, in particular in emerging markets where strong brands and existing distribution channels are already in place.

We successfully help Private Label clients to build value and equity in their own wine brand:

  • by supplying quality wine at an agreed price point;
  • by designing a label (if required) or choosing one from our extensive private label portfolio;
  • by overseeing the production and printing of the label;
  • by providing bottling, production, labelling and distribution logistics.
  • with sales and marketing assistance;
  • by providing logistic solutions for both bulk and bottled wine; and
  • ensuring an ongoing supply to suit the client’s demands.

We manage the label process from start to finish including all AWBC approvals.


We provide all documentation necessary for the importation of wine into the country of destination.

Please see our ENQUIRY INFORMATION page for information we need from you regarding Private Label Wine Purchases.